Digital Marketing

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                       Digital Marketing 



what is digital marketing ?

                   Digital marketing is a process of promoting products or services using online channels like social media, search engines and email to reach and engage with a target audience. It's a dynamic way to connect businesses customers in digital landscape (or) platform.


what are the main goals of digital Marketing ?

 The Business goals of digital marketing 

1.Increasing brand awareness
2.driving website traffic
3.Generating leads
4.boosting sales
5.fostering customer loyalty through online channels.

The branches of digital marketing

1.SEO-( Search engine optimization):   Optimizing website to rank higher in search engine                                                                                      results.

2.SMM-( Social media marketing):    promoting products or services on  social media platform

3.Email  Marketing :   sending targeted messages to a group of people via email.

4.Content Marketing:   creating and distributing valuable content to attract and engage a targeted                                                  audience.

5.SEM-(Search engine marketing) : Involves paid strategies like PPC advertising and organic                                                                            methods like SEO to enhance a website's visibility in search                                                                      engine results.


what is search engine?

A search engine is software crafted to swiftly provide users with high-quality and relevant information.
Designed for the rapid delivery of pertinent information, a search engine is software aimed at ensuring users receive high-quality content promptly. Crafted with the goal of delivering timely and relevant information, a search engine is specialized software designed for user satisfaction.




                   

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